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ANALYSIS
REGULAR FEATURES
COVERSTORY
Designing Brand Strategy in Indian Apparel Industry
Dr. K. Abdul Waheed
Assistant Professor - Marketing, Sardar Vallabhbhai Patel Institute of Textile Management, Coimbatore
This article penned by Dr. K. Abdul Waheed gives an informative and a broad view of Designing Brand Strategy in Indian Apparel Industry. Dr. Waheed gives an overview of branded apparel market by discussing points like Brand are cultures, Brand Value, Reputation value, Experiential value, Symbolic value. He also explains how branding is a strategic issue by outlining some steps. While discussing about implementing the brand strategy, he says that "Marketers' brand strategy will be successful only when it is implemented effectively. Care must be taken in integrating the brand strategy with all aspects related to their marketing mix". "Advertising is an important component of the marketing mix which assists in implementing your brand strategy. Further, the other components such as product policies, packaging, pricing, distribution, sales promotions and public relations also play equally important role in implementing their brand strategy and making it a Success" he includes.
Indian Textile Industry in 2015 - A vision Cygnus Business Consulting and Research, Hyderabad
This piece of writing has been contributed by Cygnus Business Consulting and Research. The article covers points like the growth of textile market to US$ 150bn in 2015 and that India's export to US and Europe are Europe growing faster than China. It also covers the issues related to the domestic market and government of India's initiatives to promote quality. It provides the Statistical information about the points covered. This write-up provides an idea where the Indian Textile Industry would be in 2015.
FACE 2 FACE
"Organization structuring follows strategy & we are taking steps keeping this in mind"
Vikram Rao
Business Director - Textiles & Apparel, Aditya Birla Group
 Mr. Vikram Rao heads the Aditya Birla Group's Textile and Apparel business. The businesses managed by Mr. Rao includes fabrics, yarn, apparel and apparel-led lifestyle retail operated through units of Madura Garments, Madura Garments Exports Ltd., Bhiwani Textiles Mills, Jayashree Textiles and Vikram Woolens. Mr. Rao is also a director on the board of Aditya Birla Nuvo Limited. Mr. Rao joined the Group in 1999 from Arvind Mills Limited where he was the President of the Shirting Division and Bed and Bath Projects. He also held additional responsibility as President of Knit Fabrics and Garment Division. Mr. Rao started his career with Madura Coats in 1975 as a management trainee and, over the years, became the President of the Textile Division, reporting to the Chairman of Madura Coats.
In an involved discussion Face2Face with TEXTILE REVIEW Shri Roa frankly discusses about the strategy for being at the top in branded apparel segment in National as well as global market. He is questioned about his outlook on the status of Indian textile and apparel industry in present tunes and its stature as a global player. He replies “Indian textile industry has huge opportunities to play at a global level. Lot of companies are investing in acquiring competencies both in front end as well as back end. I think what we are seeing today is a sign of times to come and we will see more action in this space”.
The discussion with the head of Textiles & Apparel of Aditya Birla Group provides an interesting and exciting reading.
TREXCLUSIVE
- Budget 2007-08: Good News for Textile
- Jay Narayan Vyas
Editor - TEXTILE REVIEW
ANALYSIS
Customer Intelligence for maximizing Customer profitability
Sudipta K. Sen
CEO and Managing Director, SAS Institute (I) Pvt. Ltd
Shri Sudipta Sen, CEO and Managing Director-SAS Institute (India) Pvt. Ltd. talks about the customer intelligence for maximizing customer profitability. Shri Sen covers the point like managing customer life cycles and profitability to grow value, Drive effective communication strategies and provision of integrated support for business units. While concluding the article he says that "To survive and prosper in competitive markets, retailers need industry-specific intelligence solutions with robust analytics that maximize profitability from customer segments, retail outlets and supply chains-all while driving toward enterprise performance targets".
NEWPROJECTS
A Special Feature on upcoming a new projects in textile sector has been introduced. This section provides information about:
- Hans Textile- implementing a forward integration programme to produce grey fabrics and cotton made-ups at its facility at Coimbatore (Tamil Nadu).
- Mohit Industries- implementing an expansion programme at its Surat facility and setting up a weaving mill Kim and 5000 pcs/day garments facility at Sachin SEZ near Surat (Gujarat).
- PVR Spinning & Weaving- setting up a 14,400 spindles spinning mill in West Godavari districts (Andhra Pradesh).
- Shree Ram Fabrics- implementing an expansion programme at its cotton weaving mill at Thane (Maharashtra).
- Guntur Sinning Mills - setting up a cotton yarn spinning mill in Guntur district (Andhra Pradesh).
- Shri Giri Spinning Mill - setting up a cotton yarn spinning mill at Ranganur near Tiruchengode in Namakkal district (Tamil Nadu).
- Thiruvalluvar Textiles - setting up a 50,000 spindles spinning mill at Mallur in Salem district (Tamil Nadu).
NEWSSNIPPETS
A regular feature covering news on the topics- Denim now goes the whole six yards, Wal-mart to script bed-time stories, Textile park to help workers pick up threads of life, Textile sector shops for Italian brands, Abhishek Mills to launch own brands by 2008, Alok to set up 91 'homes and apparels' stores, Better seeds, tech can help meet cotton output target.
STATISTICS
A regular feature deals with the statistics covering:
- Purchase Pattern in Organised Retail
- Structure of the Textile & Apparel Industry in India
- Share of Cotton Production by Country
- Item Wise Export Earning of Silk
- Textile Exports (April-March)
- World's Most Traded Product Categories
- India's Most Exported Product Categories
- Export of Articles of Apparel And Clothing Accessories-Major Countries
- Share of MMF Production by Country
- Financial Year-Wise, Variety-Wise Production of Cloth
TEXTILE STOCKSCAN
Under the column, experts Dilip and Rushik Bhatt this time discusses about- Alok Industries Limited. An ISO 9001:2000 certified company was incorporated and promoted by Mumbai based Jiwrajka family in 1986. The company formerly known as Alok Textile Industries Ltd., was engaged in manufacturing of textured yarn and gradually diversified into integrated textile range of spinning, weaving, processing, embroidery, garmenting and home textile. In the year 1994-95, Alok promoted another group company called Grabal Alok Exports- a dedicated unit for embroidery division in collaboration with Grabal, Albert Grabher Gesellschaft, Austria. Alok’s plant at Navi Mumbai, Vapi and Silvassa have been equipped with captive power, global standard manufacturing facilities, product development and marketing teams. Each segment has been fully equipped with the modern technology having latest machinery from Germany, Switzerland, Italy etc.
Coming to the financial Alok seems to be performing increasingly well during last three quarters. The important factor for the improved performance is continuous growth in sales figure. During third quarter of FY’06-07 sales figure jumped to 479.92 Cr which is up by 30.98% QoQ. As far as stock movement is concerned Alok is trading range bound with lesser volume and quickly reacts to the market sentiment. As Alok has performed with steady growth both in terms of sales and margin so it is suggested to HOLD at present.
In 1977, “DONEAR”-one of the premium brands in Suiting, Trouser & Shirting fabric was lunched by Donear Industries Ltd. (DIL). The company was promoted by Mr. Vishwanath Agrawal, Mr. Rajendra Agrawal and Mr. Ajay Agrawal who are having decades of experience. Formerly DIL concentrated on various blends made by natural and synthetic fibers which over the time are upgraded with modern technology having wide range of highly creative fabrics in various colour & texture. DIL plans high value yarn dyed cotton shirting and bottom wear fabric manufacturing which should increase their total production capacity to 17.5 million meters of fabric per annum. DIL also plans to set up Greenfield Integrated Textile Unit at Surat, Gujarat by investing US$ 27 million. DIL exports 10% of their total production to wholesalers, distributors, garment manufacturers, large retailers, buying houses, departmental stores etc. across 28 countries. Under the flagship of “DONEAR”, DIL has brands namely “Donear Suitings & Shirtings” for trousering -suits-shirts-casual safari fabric, “Donear Royal Classico” for Suiting fabrics which provides comfort in different climates, “Donear QSF” ready to stitch fabric for trousers and suit lengths, “ Donear Gifts 4 U” for fabric in gift packs, “Donear Soft & Smooth” for smooth & soft touch fabric made by woolen, cotton and silk, “Donear International” for light weight fabric to make suit, blazers, & trousers for both men & women and “Linen Fiesta” for various blends of linen.
Donear Industries Ltd. has shown stagnant financial performance during third quarter of FY 06-07.However inspite of lower sales figures negative trend in operating expenses however provides some strength on the profit front. As far as stock-movement is concerned Donear’s showing strong and steady growth since January’ 2006. Particularly during last three months Donear stocks have shown tremendous strength and moved smartly with high volume which reflects into stock price. As a result the market price went up almost 200% during that period and crossed 52 week high of Rs. 241. The advice from the analysts reads- “Currently stock is trading at Rs. 199, we maintain ‘HOLD’ at this price or one can buy at dips for minimum holding capacity of one year”.
EXPORT TRADEINQUIRY
A regular feature.
CAREEROPPORTUNITIES
Career Opportunities - a profile of the Indian Institute of Technology Delhi, Department of Textile Technology, New Delhi.
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